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Social Media Strategy

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose. Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?”. In this post, you will learn the seven steps your business must take to create an effective social media marketing documented strategy. 1. Audit Your Current Social Presence. 2.  Document Who Your Ideal Customer Is. ... 3. Create A Social Media Mission Statement. ... 4. Identify Key Success Metrics. ... 5. Create and Curate Engaging Content. ... 6. Invest In a Social Media Management Tool. ... 7. Track, Analyze, Optimize.

3 JUMIA Oversights That Could Explode Soon

 7 out of 10 Ghanaians today own a smartphone. Obviously, since every smartphone is internet compatible this makes Ghana one of the fastest growing developing countries on the web. Brick and mortal businesses now seeing the merits associated with online businesses are leveraging the digital ecosystem to attract ,engage and delight many clients as possible. How fast are these smart business moving compared to already established brands taking the frontline?  Jumia Ghana is so far leading in the e-commerce marathon. With over 100 local partners, 1 million plus subscribers and 4 other diversifications in food, hotel and flight, classifieds,etc it will be very difficult for smaller businesses to run shoulders with this tycoon unless they join them. (Article WorkInProgress, Follow This Blog To Read More When Its All Done)

a Fresh CJ in a Fresh Decade

Some leaders are called; others elected, some appointment while a few inherit. One such high position that has being in existence since the era of civilization is the Chief Justice of the Supreme Court of Judicature. Sir Arku Korsah In 1956; the year before Ghana's independence,  Sir Kobina Arku  became the first Chief Justice. He was appointment by the Head of State, Dr.Kwame Nkrumah and this norm of the Executive appointing the President of the Judiciary has come to stay. Nkrumah sacked Sir Arku as Chief Justice in December 1963 replacing him with Justice Julius Sarkodee-Addo. So on, Justice Sarkodee-Addo w as removed after the  coup d'état  of 24 February 1966 by the military  National Liberation Council  government. Then came the third Chief Justices,  Edward Akufo-Addo , Edward Bannerman, Samuel Azu Crabbe, Fred Akpalu, E.N.P Sowah. 

President Nana Addo Faces Media Today@11am

It has been destined today at eleven hundred hours(11:00am GMT) for the first gentleman of Ghana to face the 'fourth arm of government'.(Media) The  meeting is to afford journalists the opportunity to ask President Akufo-Addo key questions they believe he hasn’t adequately addressed at various forums and also know about his plans for the remaining thirteen months  in government. It could be recalled that last year, a similar encounter occurred on the 19th of December where the President accounted for his stewardship after almost two years in office to Ghanaians. Already, certain media houses in the capital are on their marks, getting set and ready to broadcast the session online via Facebook and Youtube channels. One of them being  Multimedia Media Group  has its journalists, reporters,editorial and media team on standby. You may view a live courage from their Facebook page: JOYNEWS Our fingers are crossed for the outcome of today's meet up. Will there

'Citizen 23' -The Countryman's Prayer

God bless our homeland Ghana, And make our nation great and strong, Bold to defend for ever, The cause of Freedom and of Right. Fill our hearts with true humility Make us cherish fearless honesty, And help us to resist oppressor's rule With all our will and might for evermore Click Here To Play Sound The National Anthem of Ghana: A three stanza anthem with song lyrics written by  Michael Kwame Gbordzoe in the year 1970. It's music was composed by Philip Gheho in the same year. Before this anthem was adapted by the newly independent state, Gold Coast sang the anthem of its colonial masters(God Bless The Queen).

Ghana Cedi : The Looping Journey

GHANA CEDI  Ghana's currency has come a long way. It has pass through 4 generations one colonial and 3 Ghanaian cedi revolutions. An intelligent guess after looking through successive changes reveals reasons such as political sentiments, macroeconomic indicators such as inflation, exchange rates. The physical look of the currency  both coin and bank notes has interesting characters ;obverse and reverse. The first cedi had the picture of Nkrumah on the observe. That shouldn't have been a big deal Britain our former masters still has their Queen Elizabeth till date.  Ghana's First President Nkrumah   introduced the Cedi to replace the ancient West African Pound also patronised used by Nigeria,Liberia,Senegal,Guinea. His reason was to convert to decimal system widely used other than the British imperial system. Consequently this new country carried the picture of Almighty Nkrumah during the days of union government.  Mind you before Nkrumah's Cedi ,Gold Coast currencies ha

FORGET-ME-NOT

Ironically, we mostly see them in bushes, solitary places and rarely approach them due to their tininess I guess. They really feel what we feel towards them. "Forget-me-not", they cry! Forget-Me-Not plants symbolize true love. The forget-me-not flowers are a medium, "true blue". And as the name suggests, they are given or used to decorate gifts with the hope the recipient will not forget the giver. It also symbolizes faithful love and memories. Fiction has it that after God named all the flowers in the garden, one little flower cried, "forget-me-not" and God decided that, that would be the perfect name for the little flower. Have you noticed something peculiar about life? We early ignore people who love us dearly to pay attention to those who merely do. Isn't this kind of weird? Well, tomorrow marks another unforgettable moment in the life of someone. Sunday is National Forget-Me-Not Day. We have witnessed times and seasons when we thought our hope had